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Curriculum
The Master program offers a comprehensive curriculum that blends tourism management with China's unique cultural and digital landscape. Students explore destination development, marketing, consumer behavior, and heritage protection, alongside specialized courses in Chinese language, traditional medicine, martial arts, and cultural tours. The program also covers leadership, event management, tourism investment, smart tourism, AI applications, digital economy, and international policy.
Chinese Language for Foreigners
Advanced Research Method
Human Resource and Leadership
Introduction to China's Digital Economy
Tourism Market and Consumer Behavior in China
Protection and Sustainability of Tourism and Cultural Heritage
Event Management
Frontiers and New Business Models in China's Tourism Market
Advanced Tourism Hospitality Industry
Cultural Experience of Tour Destinations in China
Traditional Chinese Medicine Fundamentals and Martial Arts Training
Marketing
Destination Management and Development
Destination Marketing
Social Communication and Operations
Investment and Finance in Tourism
International Tourism Policy and Ethics
Smart Tourism and Artificial Intelligence
For any inquiries, please contact:
Ms. Li
Email:
lishuhong@bisu.edu.cn
WeChat:
13801068955
Ms. Liang
Email:
liang_s@bisu.edu.cn
WeChat:
16620222738
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Beijing ICP Registration No. 05067963
Beijing ICP Registration No. 05067963